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our thinking
October 29, 2020
1 min

Adding to the Conversion

Joining the emerging end-of-life industry

At Rest, we believe that estate planning should be accessible and affordable to all. That's why we are excited to see this New York Times article bringing conversations about these services to a larger audience.

The article highlights companies that are evolving the process of planning and end-of-life care; from your afterlife, to your digital persona, your will, and most importantly to empower you, the consumer. This point stuck out, "End-of-life decisions can be overwhelming, but making those choices when she was healthy gave her more control." It's time for consumers to take control of estate planning too.

Rest will join this emerging end-of-life industry and offer branded consumer finance products for estate planning. Estate planning isn't just about what happens to your assets when you're six feet under, it also involves planning for your life in retirement, your medical care, and supporting your loved ones. Rest's FinTech products will make it cheaper to plan, more convenient to organize your financial assets and save, and easier to connect with a lawyer for your needs at the right price. Our goal is to change the perception of estate planning, to make it as easy as investing in a 401k for families.


Here for all your estate planning needs,

Noah (Product Manager) and Chris (Founder)

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